LEXUS LS400 was first introduced as 1990 model in North America. It was the first successful Japanese luxury car in North America although it was more expensive than Cadillac or Lincoln.
It has been over 20 years and this year, New LS was introduced.
What do you think of this front mask?
To me, it just looks like cheap crappy boy’s racer or something
Just like it.
Japanese are a bit funny about car design.
If they try sporty looks, it ends up like cheap ugly low IQ crappy boy’s racer.
If they try to be luxury or coｎservative, they end up with Dull & Boring.
As reality, Lexus was not bad cars,,,,,but design were a bit too bland….or honestly dull & boring.
Also during the past 2 decades, the average age owners is getting higher and higher.That was how, they are trying to attract younger people….but I just can’t understand this ugly face.
So, I did some facelift by using Adobe Photoshop.
First of all, I just could not stand the ugly “spindle grill” What I did won’t look as characteristic as original one…but I am sure this is more sophisticated and will suit for wider market. The original one will be work only in China & South East Asia.
This time, I only worked on around front bumper and grill….but I’ d like to do something about the headlamps too.
Today, all the cars are silver, silver and silver….I just don’t like it. Color is also a part of car design and depends on color, chrome finish or that kind of little items supposed to be changed as well.
Depending on silver means designers are trying easy way.
Hey you designers! do your job!
Westcoast Auto Design Studio 