Photos of 2014 New Cadillac CTS were revealed yesterday.
First of all, they are getting rid of ugly “Art & Science” line. That is a good thing!! I don’t understand why they kept using that ugly toy like design for a decade to ruin their own reputation.
At least those rounder lines looks more sophisticated….but at the same time it looks like mixture of Mercedes and BMW essence…….
When you see the rear view, it looks more like Cadillac XTS. At least it is better than current CTS.
What about front?
Huge grills and tiny headlamps at the corners….do they know the word “harmony”???
To do design, most important thin is harmony.
In this case, the huge grill attract all my vision and can’t see anything else….or other parts looks quite week.
If they want to use that kind of grill, they will need more accent on the tail lamps as well.
This is how I did modification by using Adobe Photosphop.
I made the grill smaller and made the headlights wider instead to balance.
Also big difference is…..I had to reduce the height of the front mask.
I wonder why modern designers like “thick face”…..??? It is OK to do it if they know what they are doing.
Look at Rolls Royce…not the latest one.
When they use huge grill like it, they will have to think of headlights and bumpers, but they did not have enough time for it.
I want to tell all the car designers
If you are not sure what you are doing….go back to basic!!
Also they are trying to follow international standard, but following BMW or Mercedes does not mean to be answer for Cadillac.
People who want something like BMW will buy BMW. They won’t go for Cadillac eventhougth they were slightly cheaper.
Cadillac has to have something which BMW does not have if they really want to sell outside of North America.
They used to have it…but not anymore. They are just too busy to copy BMW and got rid of their own culture.
For Luxury cars, most important thing is their own cultural background. Cadillac has 110 years of history and culture which Lexus does not have. But now, they just look like downgraded BMW or Lexus.
Perhaps….like me, people who feel something special to the name of “Cadillac” are already old generation……
Westcoast Auto Design Studio 