In North America, 2013 new HONDA Accord has already arrived.
Since 98 model, HONDA has divided Accord to European and American model.
This means American model became bigger and bigger….and European model is keeping the compact size.
It is already 1.8m width, 4.8m length….it is almost same size as American mid-size!!.
Original Accord was targeted to young family in mid 70s….and now main customers are in 50s.
Especially the previous model was such an dull,ugly & boring primitive design. I just could not believe that Accord was on sporty segment as well old days.
I can say HONDA Accord grew up and ended up as Buick.
If you compare those 2, the biggest difference is the line from roof – rear windshield- trunk rid has been modified.
Look at the old Accord…..the connection between rear windshield – trunk rid is not really smooth and the line of trunk rid is lower than bottom or rear door glass.
This will make it look quite dull & sluggish.
Look at the 2013 Accord….the line from roof- Rear windshield – trunk rid is much smoother and the trunk rid is higher than the bottom of rear door window.
Mainly this change eliminated the dullness of the design.
20 years ago, average of Buick owners were somewhere around 50s….and now they are in 70s.
Same thing is happening to Honda too and now they are trying to attract younger generation.
But, I think Honda is making a big mistake.
There is nothing between Civic and Accord. I guess it is better to have something in between.
In New Zealand, 4 cylinders are European type and 6 cylinders are American Type. I think it is better way to sell Accord.
We have Euro Accord as “Acura TSX” in North America, but this small car is $10,000 more expensive than US Accord!!
It is the time to completely re-start Honda Accord not to end up like Buick.
Westcoast Auto Design Studio 